Honored to be the leading graphic manager of a starter organization, Project Include, I was committed to making the image of our programs more accessible, attractive and professional.
Our programs are based on children, and thus we want our image to have a warm feeling. Meanwhile, coding itself, dealing with a machine, leans towards a hard and cold feeling. My goal is to balance the two feelings, and in order to lay a firm foundation for our organization's future global development, I am also uniforming the theme of future graphics and photos.
FACEBOOK PAGE
Cover picture
The first thing I felt urgent to do was to replace the original cover picture:
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BEFORE
AFTER
To keep the warm touch of our team's smiles, I didn't remove the photo in the original cover picture. However, I changed the font, layout, and logos - they might seem to be subtle changes, but the results are significant.
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I want to mention that the background consists of four different layers - my hand-drawn grids, a shadow mask, a texture layer and the last one with dots, just to make it neither plain nor messy.
INSTRUCTOR RECRUITMENT FLYER
These flyer cards are handed out to people who have the tendency to apply for instructors.
With one side of graphic, one side of contact information and the theme color of red, they are clear, impressive and recognizable.
DONATION POST
Graphic
This is the new year post of our organization on Facebook and Instagram. Its objective is to attract people's donation and interest.
The tone of this image is warmer because it has more to do with humanity rather than coding, and the font I used was chosen accordingly.