Rolling as marketing associate and events associate, I work directly with the exec team and take charge of most of the graphics for our events.
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IEEE HARDWARE WORKSHOP
Banner - Poster
"The banner must look fancy," we thought, given that circuit board sounds plain and tedious to many people. Therefore I chose a lit circuit and blurred the upper three-quarters to give it a high-tech feeling.
For the Facebook banner, I minimized the information made it look neat; however, the poster must contain more information, which took me a lot more time to organize. In the end, I emphasized the title, date and abstract, which are the most important info to attract students.
The consistency is what I am satisfied with, but the font, layout, and resolution were taken charge of by the webmaster, which were beyond my control. Bugged by the imperfection in details, I am going to self-teach HTML this summer so that next time I will take full control and bring the web design to a next level.
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IEEE MACHINE LEARNING TALK
Poster
I found that one vital but easily ignored consideration in graphic design, or generally, marketing, is the assumption we make of our audience.
Not everyone knows what machine learning is.
Therefore, among all the themes that can make this poster fancy and high-tech-feeling, I chose to use a robot reading (copying) from what he is given and transforming it into its brain. This is a fun and intuitive impression for students who are not familiar with this topic.
IEEE TEAM T-SHIRT
T-shirt
I was very honored to design a new team t-shirt for the IEEE UofT Branch.
The theme color of IEEE is navy blue, however, it is either too plain or too blue if we use pure white or blue as the background color and any other color would weaken the focus on blue. After my quick explanation of the pros and cons of different colors, the exec team voted for black.
The first version of t-shirt is the left one above. There was not much graphic that is representative of IEEE that I can use and thus I followed the essence of IEEE -- electrical -- and derived the graphic from a circuit diagram. Meanwhile, I kept the color theme blue but transformed it into a gradient color, masked by the tree.
Designing a t-shirt for a group was more complicated than how I thought it would be, in that there are more things to take into account than just the aesthetics. This design failed to be produced because the printing store charged by the number of colors used; this piece of information, as soon as it was known by us, became a constraint that the pattern should only contain one color. Meanwhile, in the first version, I didn't take into concern the tone the pattern -- we wanted a professional look that could distinguish us from volunteers while maintaining a friendly and accessible image.
The final version of T-shirt, the one on the left, addresses all color, price, professionalism and IEEE's essential circuitry element. It is simple, unique, interesting and "electrical", just like our team and my experience in IEEE UofT, 2016-2017.
